Right Side Of Right
In July 2009, Dave shared with the world the first of his United Breaks Guitars (UBG) trilogy. Since then millions of people around the globe have resounded Dave’s poor Customer Experience and thousands have communicated with him about their own Good, Bad, and yes, even Ugly (GBU) customer experiences. When we recognized the irony in the reversal of the letters UBG (United Breaks Guitars), we decided it was time to explore the concept of the Right Side of Right and share it with you.
One clear message we have received from your communications is this: Poor customer experiences exist across most business sectors around the globe. We encourage you to continue to share your thoughts and stories about your Customer Experiences – you never know what solutions may be just around the corner!
Visit the RightSideOfRight.com.
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