🎙 “Riveting!!!” 🎶 “Spellbound!!!” 🎸
Testimonials have been a marketing mainstay of musicians forever, but their effectiveness at piquing the interest of new fans is diminishing today. Every artist has an impressive quote or endorsement from someone and so a great testimonial carries more benefit as a validator, after you become a fan, than a doorway to new music you may love.
That’s why I decided to create a series of EXTREME testimonials. I sought out real people willing to testify about the effect my music may have had on their lives. I wanted testimonials so powerful that they needed a disclaimer. In this case I asked my parent’s neighbours, Fred and Arla, to share their experience on camera.