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Dave Carroll | An award winning singer-songwriter, professional speaker, author and consumer advocate.
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Dave Carroll with Taylor guitarDave Carroll is an award winning singer-songwriter, professional speaker, author and social media innovator from Halifax Canada.

With over twenty years experience in the music business, when faced with a difficult customer service issue with United Airlines in 2009, Dave used his ability as a master storyteller to share his issue with the world.  The resulting YouTube music video called “United Breaks Guitars” became an instant viral hit and today over 150 million people have been introduced to his story.

With significant impacts in the areas of customer service, social media, branding and self-empowerment Dave’s career as an entertainer and songwriter has expanded. He is now a highly sought after professional speaker, a published author and he is increasingly being commissioned for songs for other people and organizations. Dave is also an advisor with two exciting new software startups called LifeRaft and Flamingo.

Dave’s message demonstrates the power of Story in our socially driven world but, more than that, he reminds us that we are all fundamentally connected with one another and why knowing that can transform your business and improve the world for us all.

His ability to extract the essence of a message and craft it into song is a rare gift that is attracting fans of all ages. His warm and often humorous delivery of his story and its implications is both entertaining and educational. Songwriter, performer, author, speaker and consumer advocate, Dave Carroll is said to be “one of the nicest guys in the business” and complimentary to any event.

Dave has received many standing ovations and accolades from his speaking clients, click here for these outstanding reviews.

Click here for  full career bio including awards, honors and recognitions.

Upcoming Appearances

Saturday, May 25th, 2019 – Moncton, NB Canada
Keynote Speaking Engagement

Friday, June 14th-Sunday, June 16th, 2019 – Gimli, MB Canada
Private Engagement

Monday, June 24th, 2019 – Halifax, NS Canada
Keynote Speaking Engagement

Monday, July 22nd- Thursday July 25th , 2019 – Sherbrooke, NS Canada
Keynote Speaking Engagement & Mentoring

Friday August 2nd , 2019 – Antigonish, NS Canada @ 7:30pm
Ceilidh In the Round event
Tickets TBA

Thursday August 22nd , 2019 – Tatamagouche, NS Canada
Grace Jollymore Joyce Arts Centre
Click for Tickets

Friday August 30th , 2019 – Rothesay, NB Canada
Rothesay Festival
Tickets TBA

Friday September 14th-Saturday September 15th , 2019 – Canada
Private Booking

Saturday November 9th , 2019 – Bedford, NS Canada
House Concert
Tickets TBA

Thursday November 21st , 2019 – Toronto, ON Canada @ 7pm
Four Chords and The Truth
Click for Tickets

Friday December 6th-Saturday December 7th , 2019 – Timmins, ON Canada
Christmas at Home with Sons of Maxwell
Tickets TBA

Book Dave

What Our Customers Are Saying

“Dave was a huge hit with our customers and the media at our client summit this fall. His ‘United Breaks Guitars’ story really brought home for our audience just how much impact a single consumer can have on a global business today.”

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Jason MittelstaedtChief Marketing Officer, RightNow Technologies

“…one word… inspirational. We took so much from the Customer Contact Association Convention, to which you were without question the star of the show.”

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Peter SindenDirector of Sales and Service, LV General Insurance
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Sandvik logo
Bank of America logo
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Dave Carroll: An Inspiring Keynote Speaker

When United Airlines baggage handlers tossed musician Dave Carroll’s beloved Taylor Guitar and refused to accept responsibility, Dave Responded with the song “United Breaks Guitars”, an overnight sensation with over 15 million YouTube views.

The United Breaks Guitars Story & Case Study Pack:

  • The Story Behind the Social Media Campaign including video highlights from Dave’s speaking tour
  • United Breaks Guitars Case Study (University of Toronto Rotman)
  • “Fighting the Social Media Wildfire” Thesis Study (University of North Carolina)

Get the Full Story and Case Study Pack

Are you planning any corporate events?

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Music Performances

Make your event memorable with a live musical performance, uniquely customized to your goals and audience. Dave delivers a wide range of performances from intimate occasions of musical storytelling to public concerts accompanied by his full band of talented musicians.

Dave can tailor a special line-up including his own arrangements and upbeat cover tunes, delivered in pop, rock, country, and folk genres. Dave enlightens and energizes audiences around the world and can be booked for your next event.

Keynote Sample with Musical Performance

“Our company audience of 1200 left our time with Dave Carroll inspired and emotionally driven to tackle the challenges of the coming year. I have never seen a performer capture the hearts and imaginations of our employees like Dave did…when he was done I witnessed the longest standing ovation I had ever seen”

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George HeinrichsPresident, Intrado Inc.
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Create Songs That Inspire

We can help you to design, develop, and launch an effective campaign that combines creative songwriting, video, and social media to engage and inspire your target audience.

Do you have a special event, occasion, or story that you’d like to capture and share in a song? If your unique message resonates with Dave’s values, he could be inspired to write and deliver a full production, CD quality, original composition.

Dave’s creative songwriting could be the perfect way to package your message and engage your audience in a way that’s unique, memorable, and viral.

Dave can write and perform songs on a wide range of topics from corporate events to special wedding day ceremonies. You can share your song to kick off your event, for online delivery, or as an event take-way CD.

Songwriting Sample

“God Save Doreen” from the album Raincoat in Vegas

“We asked Dave to create a song about our mission and the people we serve – he hit a home run – I could scarcely believe my ears as I heard it for the first time. His song touched the hearts of our entire workforce. The impact was huge. The song and his performance are assets we will use for some time to come. It is a privilege to have someone of Dave’s caliber communicating on our behalf with our customers.”

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George HeinrichsPresident, Intrado Inc.
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Go Viral With Video

Great social media campaigns start with great stories. Stories that surprise, delight, and engage your audience so much that they feel the need to share it with their friends. Dave Carroll has experienced this first hand since launching United Breaks Guitars song 1 and song 2, which have been viewed globally over 7 million times on YouTube. It is estimated that the Dave Carroll story has reached over 100 million people through all media channels in less than five months.

If you’re planning a promotional campaign or have a story that you’d like to share, consider the impact you could achieve by partnering with the right creative talent. We can work with you to capture and present your story in a compelling way through songwriting, video, and music. We have a full production team that can script, shoot, edit, and produce your music and video for delivery at your live event and through TV, radio, and online channels.

Video Sample

The Cable Song was written, performed, and filmed to promote local TV broadcasting in Canada.

“Dave Carroll is a certified music AND social media superstar. His ‘Dave versus Goliath’ effort with his spectacular United Breaks Guitars videos shows that even one individual can outgun one of the largest, most scientific marketing, PR, and customer-service organization on the planet. Ten million YouTube views, tens of thousands of blog posts and tweets, and hundreds of mainstream articles later, Dave offers the proven methods that get people and organizations noticed.”

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David Meerman Scottbestselling author of The New Rules of Marketing and co-author of Marketing Lessons from the Grateful Dead
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Value Add

5 Ways To Add Value To Your Event

1. Keynote Speaking

Have Dave deliver his unique and inspiring keynote presentation to your group, customized for your needs.

2. Recorded Music

Delight your attendees with a gift of Dave’s music: Ask about discounts for bulk purchase from his existing CD catalogue, or allow Dave to customize a music CD for your event, co-branded with your own artwork.

3. Dave’s Book

Bring home Dave’s message with a copy of his book: Order personally signed copies of his first book United Breaks Guitars: The Power of one Voice in the Age of Social Media.

4. Live Musical Performance

Entertain your audience into the evening: In addition to Dave’s keynote, consider having an after dinner concert featuring Dave and his award winning band.

5. Video Content Creation

Whether it be a music video or other form of communication, engage Dave to create engaging video content to communicate your message and cut through the noise.

If you’re planning an upcoming event, consider hiring Dave to share his Customer Experience stories and music.  Dave will inspire your audience to consider what it means to live and compete in today’s social media driven world.  Dave has many first-hand insights on the power of one person and how leading companies must compete through exceptional customer experiences. He is available to both speak and perform at your live event or webcast series.

Dave’s keynote combine music and storytelling to strike a chord with everyone.

Connect with Dave
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