United Breaks Guitars

The power of one voice in the age of social media

“The story of Dave Carroll’s broken guitar is the profoundly moving account of how one man took on an implacable system and won. In a world pervaded by doom and gloom, his story is a rare and welcome burst of sunshine.”

Frank McKennaDeputy Chair, TD Bank Group. Former Canadian Ambassador to the United States

“By far, the greatest story of one person’s social-media victory over big-airline lies and mistreatment. It’s why all companies better stand up and pay attention to every single voice. You will love Dave Carroll, his story, his victory, and his YouTube video. This is not just a book. It’s a service lesson and a warning about social consumerism.”

Jeffrey GitomerAuthor of "Customer Satisfaction Is Worthless, Customer Loyalty Is Priceless"

“If you have customers, then you should read this book to understand how one frustrated—and talented—customer named Dave Carroll taught corporate America how to treat people better.”

Charlene LiAuthor of "Open Leadership," co-author of "Groundswell"

“As anyone who’s heard him sing or seen him speak knows, Dave Carroll is a master storyteller. In this delightful and insightful book, Dave unveils the amazing true story of the video sensation that changed the worlds of social media and customer service.”

David RogersAuthor of "The Network Is Your Customer"

“Dave Carroll tells the inspiring tale of how he handled a frustrating situation nonconfrontationally, with a mission of ‘improving the world, one experience at a time.’ His story resonated with me, and it will move you, too!”

Dr. Wayne W. Dyer#1 New York Times best-selling author, "Wishes Fulfilled and Excuses Begone!"
United Breaks Guitars Book

Amazon USA / International, Amazon Canada,
Chapters Indigo, Barnes & Noble, Powell’s Books