NEW Music: Until One Day | Dave Carroll

New Music Out Now

Until One Day is a collection of new music coming from moments inspired by experiences I’ve had over the last 9 years. The songs on this recording share a common thread of promoting love, kindness and compassion.

Order a CD now (Official Store): Click here

Download the full album: Click here

Jamie Robinson was the primary producer for the record. This recording represents contributions from talented musicians, mix engineers, a gifted mastering engineer, family and team members and of course, the fans. The first single, When The World Stops Ending was co-written over Zoom calls with Jamie Robinson during the first Covid-19 lockdown.

These days the world seems more divided than ever. So my wish is that the enduring effect of hearing these songs, will be to remind people that we have more in common with each other than we don’t. While it would be easy to write polarizing music that appeals to one side more than another, I’ve decided to intentionally write music designed to bring people together.

Power of Storytelling

In the coming months, I’ll be releasing my first illustrated children’s book called Tom The Tomato Plant. One of the songs from Until One Day, called The Giant, is the official theme song for the story. I’m excited to integrate my creative work with things I’m passionate about. I’m conscious of making sure I remain aligned with my values in all the things I promote. That’s another reason I’m proud of this recording.

Storytelling is the tie that binds it all together for me and I see our lives as being peppered with a relatively small number of defining moments that stand out in our personal journey. In every good story those meaningful moments are preceded by some variation of the words ‘until one day.’ These are the moments when you decide you’ve had enough or when something motivates you to set you off in a new direction. In those moments, everything changes.   

Without an audience willing to listen, I’d still make music but part of the drive for me is writing songs that connect us. So, I wrote this album with you the listener in mind.  If you’ve enjoyed any of my music in the past, please take some time to sample Until One Day. With 9 years between releases, this collection represents my best since 2012. I consider it to be a positive  evolution in my writing and delivery. The process of creating Until One Day has been enjoyable, but I made it for you. I hope you like it.


Here’s How You Can Listen:


Order a CD now (Official Store): Click here

Download the full album: Click here

Stream on Spotify: Click here

Listen on Apple Music: Click here

Other options (more to be added): Click here


NEW VIDEO: When The World Stops Ending | Dave Carroll

When The World Stops Ending

Over the past few months, I’ve had a chance to reflect and work on some new music. In the process Jamie Robinson and I wrote a timely new song called When The World Stops Ending. We wrote the song over Zoom, recorded our parts in isolation and Josh Parlee edited the video from London. No one was ever in the same room together for this project.

At a time when people have been reviewing their priorities, renewing family relationships and seeing themselves in the faces of both loved ones and strangers, the purpose of this song is to encourage listeners to remember that everyone in the world has more in common with each other than they do not. I believe that hope, resilience and compassion are choices we continue to have at our disposal.

Thank you for continuing to support my habit of trying to improve the world with my music. I hope this song encourages and inspires you.

Written by Dave Carroll & Jamie Robinson
Director of Photography: Steve Richard
Editor: Josh Parlee

To Purchase When The World Stops Ending, click to visit my webstore.
For Streaming options, click here.



NEW Video: No Way Norway

Many of you may be aware of the recent rise in tensions between Canada and Norway, over Norway’s unscrupulous decision to make a bigger moose than Moose Jaw Saskatchewan’s “Mac the Moose.” Moose Jaw is fighting back and is committed to reclaiming the record of having the world’s tallest moose.

This week Norway released a song, Moose Truce, suggesting, among other things, we agree to moose of equal height. Moose Jaw says NO. As a concerned Canadian, so do I.

I have accepted the challenge to write a musical rebuttal to Norway’s song. I accepted the call to action, and with the Mayor’s blessing, finished and recorded this anthem over the weekend. Band members were called to order and many answered the call.

Behold, ‘No Way, Norway‘… I haven’t been this fired-up in 10 years.


NEW VIDEO: Fred & Arla – Extreme Music Testimonials

🎙 “Riveting!!!” 🎶 “Spellbound!!!” 🎸

Testimonials have been a marketing mainstay of musicians forever, but their effectiveness at piquing the interest of new fans is diminishing today. Every artist has an impressive quote or endorsement from someone and so a great testimonial carries more benefit as a validator, after you become a fan, than a doorway to new music you may love.

That’s why I decided to create a series of EXTREME testimonials. I sought out real people willing to testify about the effect my music may have had on their lives. I wanted testimonials so powerful that they needed a disclaimer. In this case I asked my parent’s neighbours, Fred and Arla, to share their experience on camera.


Just watch!


NEW VIDEO: United Breaks Guitars 4?

Over the past few days, I have received several emails and requests via social media to write a song in response to the Customer Service incident on United Airlines, involving passenger Dr David Dao, who was forcefully removed from United Airlines Flight 3411 on Sunday April 9th. This is my response…

Watch United Breaks Guitars Song 3

Click to read the full article (PDF). 

Flight Attendant walks through plane.Sell a strong story

Customers and staff alike can be inspired by true-life tales that are often overlooked by
airline sales and marketing teams, says Shashank Nigam, chief executive of SimpliFlying

When United Airlines broke Dave Carroll’s guitar and his music video of the incident went viral, the carrier issued a press release that talked about how it transported 99.6% of bags without incident. The message unintentionally implied that United did not care much about the individuals whose bags were actually lost or damaged. Airline marketing teams often focus on… Click to read the full article (PDF). 


NEW VIDEO: I Cried by Max Carroll (with Sons of Maxwell)

Max Carroll

Before my folks got married their relationship hit a little bump in the road and, for a short while, my mom entertained another prospect. My Dad didn’t appreciate this other gentleman caller and eventually, neither did my mom. Max and Sharon patched things up and the rest is history.

During ‘The Dark Period’ however, my dad wrote a song to win my mother back, called ‘I Cried.’ That was 52 years ago and Don and I grew up hearing Max play it occasionally at home and, many times, he’d say “I’d like to hear someone record that sometime. I could hear that on the radio.”

He said it again recently and so I said “let’s do it.” We recorded the vocals at my place with Max singing lead and Sons of Maxwell singing background. Ross Billard did everything else at his studio in Halifax and, 52 years after writing the song, my dad finally got to record his first single, at the age of 73.

The icing on the cake is that, just this past weekend, Paul Kennedy at 105.9 Seaside-FM in Halifax did a live on-air phone interview with Max and debuted his breakout single while my parents enjoyed their first dance to “I Cried,” playing through their radio.

Download I Cried:


NEW SHOW: Sons of Maxwell perform at Rocktoberfest

Rocktoberfest Sons of Maxwell Poster

Video: God Save Doreen by Dave Carroll

Screenshot 2016-07-08 11.45.54 My grandmother Doreen Daley was a big influence over my entire family and although she lived in several places during her life, she spent her last few years here in Halifax with my parents.

She was a British war bride arriving with my dad and his sister at Pier 21 in Halifax, Nova Scotia in 1944 and raised 3 children, the youngest of whom died from tainted blood received in hospital in the 1980’s.

A very proud and humble woman, she lead a seemingly normal life surviving my grandfather and a second husband of over 25 years each, but as she was coming to the end of her battle with cancer I decided to attempt to summarize her 88 years in a four minute song. That’s an impossible task but I decided to try, and focused on the essence of the person she was at three stages of life: her beginning and childhood with her maiden name; as the wife of a soldier traveling alone to a new country as Doreen Carroll and finally near her end as woman with a third last name, Daley, with a life well-lived.

One thing I learned from her was how to be proud of who you are and where you come from without feeling ‘better’ than others. For my grandmother her family, God and The Queen were the three pillars she rested her story upon and so I had a most powerful experience sitting her down in my studio chair and playing this recording for her a few weeks before she died.

I’d never seen her cry until that day, and if I had to say there is one song I’m glad to have written, it is this one. It’s called ‘God Save Doreen.’


How To Make Your Customer Really Mad

woman sitting poolside holding a straw beach hat background is a tropical pool bar with families enjoying their vacation

As a consumer advocate and professional speaker I listen to consumers from around the world share their unpleasant customer experiences and this is a great example of one that ends well, but one that the company should have solved much sooner. This highly respected brand was close to experiencing a social media crisis by doing everything possible to upset a valued customer.

Read more