February 6th, 2012
Halifax Chronicle Herald
Article by Bill Power
A new social media-driven business with a Nova Scotia connection wants to make the world a better place by giving people a place to gripe.
Gripevine.com is one of the latest ventures from Waverley entertainer Dave Carroll. He gained some notoriety for his United Breaks Guitars song, one of 2010’s top-10 most viewed YouTube videos.
Carroll said Monday this is the first online social media platform for consumer-complaint resolution. He and a couple of Ontario partners launched the site recently after a round of beta testing by 600 select users and corporations.
“There is something therapeutic about sitting around and griping with your friends, but with the magic of social media, there is a method to make sure your complaints actually get heard,” the singer-songwriter and speaker on consumer issues said in an interview.
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