How social media made us all statistically significant

I wasn’t the first person abused by an airline’s customer service. But I was one of the first to show how one person, armed with creativity, some friends, $150, and the Internet, could turn an entire industry upside down (if you don’t remember my story, check out United Breaks Guitars).

The reaction to my airline experience proves that today, thanks to social media, any individual has incredible reach and unlimited potential to be heard. The implications of this are massive in the areas of customer service, social media and branding and I’m grateful for the many opportunities I continue to enjoy presenting this message around the world.


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