As 11 million people who have seen the ‘United Breaks Guitars’ on YouTube can attest, I’ve garnered a reputation for being the ‘poster child’ for how Social Media can be used as an instrument to correct a customer dis-service. The production of the video in 2009 changed my life in innumerable ways, taking me from the volunteer fire department in Halifax, Nova Scotia to the Customer Service speaking circuit globally (I admit, I have pinched myself a lot in the last 18 months!). I’m incredibly grateful for these opportunities and proud of the community of friends and followers this four and a half minute video created. And frankly, thrilled to have been able to use music and my band as a vehicle to tell my story and promote two passions of mine.
Dear Mr. Lemke:
In response to your recent blog: Wait a minute, Guitar Man, CRM Advocate
Your view that I was somehow unjustified to resort to social media without undeniable proof that my guitar was damaged during my flight with United Airlines is myopic and it reflects a much wider issue. By implying that the primary concern of big companies must be to protect themselves from the fraudulent activities of their thieving customers, you invigorate a corporate culture of distrust and deepen the chasm between consumer and corporation. Not taking responsibility for undeniably poor service today is precisely how big corporations are putting their brands at risk in age of social media. The fear and suspicion you are spreading in “your take” on my story is potentially very expensive to big companies. Just ask United Airlines.
(Halifax, NS) Dave Carroll is excited to announce that the Dave Carroll Band has been invited to Russia for a series of band performances and speaking engagements.
Dave Carroll is proud to announce that the recipient of the trip for two to Punta Cana with Sons of Maxwell is Kyle Stewart of Shallow Lake, ON. Kyle is a full time Nurse, a part time Paramedic and a Volunteer Fire Fighter. Read more
(Halifax, NS) The Consumers’ Choice Award (CCA) is honouring Dave Carroll as Halifax’s Man of The Year at a black tie event at the World Trade and Convention Centre on Wednesday December 1st, 2010.
Each year the CCA acknowledges companies or individuals who show an outstanding commitment to customer service in cities across North America. This year will be Halifax’s inaugural CCA event. Past winners include Ted Turner (CNN), Daryl Sutter (Calgary Flames), Julie Payette (Astronaut), Jan Arden, George Stroumboulopoulos and Jim Balsillie (Blackberry).
(Halifax, NS) Dave Carroll is pleased to announce that he will be sharing the stage with the legendary Gene Simmons at the Atlantic Brand Confabulation on January 14th in Moncton. The event, being presented by Moncton’s The Momentum Group, will be held at Casino New Brunswick and features Gene Simmons, Dave Carroll and a yet to be announced third speaker who will share their knowledge and experience about branding.
“Everyday Heroes” is roughly one month old as I write this blog, and I’ve decided that I should address what has amounted to one negative comment per day about my video and what it depicts. Although I have received countless emails from grateful Paramedics since the release of the video, all of the criticism has come from the EMT (or Paramedic) community. The common issue is centered on the fact that Paramedics are not mentioned explicitly in the lyrics and are shown only briefly in the video, attending to an injured Police Officer. Their concern is that not focusing attention equally between Police, Fire and EMS diminishes the EMS contribution somehow. I respectfully disagree, and so do the hundreds of people who have written in support of the song. Read more
In a world where broken promises are common place, when it counts most, there are people willing to help strangers because they gave their word. The essence of ‘Everyday Heroes’ is about these individuals keeping their promise – to respond, regardless of the unknown risks that may await them. Read more
Dave Carroll Music / Big Break Enterprises have submitted an entry to the Forrester Groundswell Awards, in the Social Impact category. You can find Dave’s entry about how he created a viral music video trilogy (United Breaks Guitars) and website Right Side of Right, empowering frustrated passengers & frustrated consumers around the world, along with the other entries by visiting the Groundswell site. The first United Breaks Guitars music video cost approximately $150 to make. The trilogy has been viewed on YouTube by more than 10 million people and over 100 million people have learned of Dave’s story & creative response via social media & traditional media channels. It was estimated that the first United Breaks Guitars video cost United Airlines over $180 million dollars.
August 5th, 2010
I’ve been touring in Maine all week and have not been as connected to the news as I normally am. So by the time I heard about Tanner, the boy who’s $15,000 wheelchair was broken by Air Canada, the airline had already taken measures to remedy the situation. Considering the nature of Tanner’s illness and his dependence on this unique chair, Air Canada did the only thing they could do: apologize, repair it immediately and make a meaningful gesture as compensation for the trouble. As I understand it Tanner would like to visit Disneyland and the airline will also make that happen.